Cookie Policy
Effective Date: January 2, 2025 Last Updated: January 2, 2025What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work efficiently, provide a better user experience, and give website owners information about how their site is being used.
This Cookie Policy explains what cookies and similar tracking technologies we use, why we use them, and how you can control them.
1. Types of Cookies We Use
1.1 Essential Cookies
These cookies are necessary for the website to function properly. They enable core functionality such as security, network management, and accessibility. You cannot opt out of these cookies.
| Cookie | Purpose | Duration |
| Session ID | Maintains your session while using the Service | Session |
| Security Token | Prevents cross-site request forgery attacks | Session |
| Cookie Consent | Remembers your cookie preferences | 1 year |
1.2 Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve our Service.
| Provider | Purpose | Privacy Policy |
| PostHog | Product analytics, user behavior tracking | PostHog Privacy |
| Sentry | Error tracking and performance monitoring | Sentry Privacy |
| Google Analytics | Website traffic and user behavior analysis | Google Privacy |
1.3 Advertising Cookies
These cookies are used to deliver advertisements that are relevant to you and your interests. They also help measure the effectiveness of advertising campaigns.
| Provider | Purpose | Privacy Policy | Opt-Out |
| Google Ads | Targeted advertising, conversion tracking | Google Privacy | Google Opt-Out |
| Meta (Facebook) | Targeted advertising, conversion tracking, retargeting | Meta Privacy | Meta Opt-Out |
| TikTok | Targeted advertising, conversion tracking | TikTok Privacy | TikTok Opt-Out |
1.4 Retargeting Cookies
These cookies enable us to show you advertisements on other websites based on your visit to our Service.
When you visit our website, advertising cookies may be placed on your device. These cookies allow advertising networks to recognize your device and show you relevant advertisements on other websites you visit.
1.5 Social Media Cookies
These cookies are set by social media platforms to enable you to share content from our website or to track your activity across websites.
2. Other Tracking Technologies
In addition to cookies, we use other tracking technologies:
2.1 Pixels / Web Beacons
Pixels (also known as web beacons or tracking pixels) are small, invisible images embedded in web pages or emails. They allow us to:
- Track whether you have visited a particular page
- Track email opens and clicks
- Collect information for advertising purposes
We use pixels from:
- Meta (Facebook Pixel)
- Google (Google Ads Tag)
- TikTok (TikTok Pixel)
2.2 Local Storage
Local storage is similar to cookies but allows websites to store larger amounts of data. We use local storage to:
- Store your preferences
- Cache data for faster loading
- Remember form inputs
2.3 Session Storage
Session storage is similar to local storage but is cleared when you close your browser. We use it for temporary data during your session.
2.4 Device Fingerprinting
We may collect information about your device configuration (browser type, screen resolution, installed plugins, etc.) to create a unique identifier for your device. This helps us:
- Prevent fraud
- Analyze traffic patterns
- Serve relevant content
3. Third-Party Cookies
Some cookies are placed by third-party services that appear on our pages. We do not control these cookies. The third parties that may set cookies on our Service include:
| Third Party | Type | Purpose |
| Google (Analytics, Ads) | Analytics, Advertising | Traffic analysis, ad serving |
| Meta (Facebook, Instagram) | Advertising | Ad serving, retargeting |
| TikTok | Advertising | Ad serving, conversion tracking |
| PostHog | Analytics | Product analytics |
| Sentry | Analytics | Error tracking |
| Cloudflare | Essential | Security, performance |
| Supabase | Essential | Authentication, database |
4. How We Use Tracking Technologies
We use cookies and tracking technologies to:
4.1 Essential Functions
- Keep you logged in
- Remember your preferences
- Ensure website security
- Provide core functionality
4.2 Analytics and Performance
- Understand how visitors use our website
- Identify and fix errors
- Improve website performance
- Measure the effectiveness of our content
4.3 Advertising and Marketing
- Deliver relevant advertisements
- Measure advertising effectiveness
- Create custom audiences for marketing
- Retarget visitors who have shown interest in our services
4.4 Lead Generation
- Track which visitors submit inquiries
- Measure conversion rates
- Optimize our lead capture forms
- Attribute leads to marketing campaigns
5. Managing Your Cookie Preferences
5.1 Cookie Consent Banner
When you first visit our website, you will see a cookie consent banner that allows you to:
- Accept all cookies
- Reject non-essential cookies
- Customize your preferences
5.2 Browser Settings
You can control cookies through your browser settings. Most browsers allow you to:
- View what cookies are stored
- Delete individual or all cookies
- Block cookies from certain or all sites
- Block third-party cookies
5.3 Opt-Out Links
You can opt out of specific advertising and analytics services:
| Service | Opt-Out Link |
| Google Analytics | Google Analytics Opt-Out |
| Google Ads | Google Ads Settings |
| Meta (Facebook) | Facebook Ad Preferences |
| TikTok | TikTok Ad Settings |
| Network Advertising Initiative | NAI Opt-Out |
| Digital Advertising Alliance | DAA Opt-Out |
5.4 Do Not Track
Our website recognizes "Do Not Track" signals from browsers where technically feasible. When we detect a Do Not Track signal, we will limit non-essential tracking activities.
6. Cookies and Your Privacy
For information about how we collect, use, and share your personal information, please see our Privacy Policy.
6.1 California Residents
Under the California Consumer Privacy Act (CCPA), you have the right to:
- Know what personal information is collected via cookies
- Opt out of the sale of personal information (including cookie data)
- Request deletion of personal information
Visit our Do Not Sell My Personal Information page to exercise these rights.
6.2 European Residents
Under the General Data Protection Regulation (GDPR) and ePrivacy Directive, we:
- Obtain your consent before placing non-essential cookies
- Provide clear information about cookies we use
- Allow you to withdraw consent at any time
7. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our data practices. We will update the "Last Updated" date at the top of this policy.
8. Contact Us
If you have questions about this Cookie Policy, please contact us:
Impress Business Inc. Email: privacy@valuationexpert.ai Website: https://valuationexpert.aiBy continuing to use ValuationExpert, you consent to the use of cookies and tracking technologies as described in this Cookie Policy.