Privacy Policy
Effective Date: January 2, 2025 Last Updated: January 2, 2025Introduction
Impress Business Inc. ("Company," "we," "us," or "our") operates https://valuationexpert.ai (the "Service"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.
By using our Service, you consent to the collection and use of information in accordance with this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access the Service.1. Information We Collect
1.1 Information You Provide Directly
When you use our Service, you may provide us with:
- Contact Information: Name, email address, phone number
- Property Information: Property address, property type, number of bedrooms/bathrooms, square footage, property features
- Geographic Information: City, state, ZIP code, neighborhood
- Communication Preferences: How you prefer to be contacted, timeline for buying/selling/renting
- Inquiry Details: Specific questions or requests you submit through our forms
1.2 Information Collected Automatically
When you access our Service, we automatically collect:
- Device Information: IP address, browser type, operating system, device type, unique device identifiers
- Usage Data: Pages visited, time spent on pages, clicks, scroll depth, referring URLs
- Location Data: Approximate geographic location based on IP address
- Cookie and Tracking Data: Information collected through cookies, pixels, and similar tracking technologies (see Section 5)
1.3 Information from Third Parties
We may receive information about you from:
- Analytics Providers: PostHog, Sentry
- Advertising Networks: Google Ads, Meta Pixel, TikTok Pixel
- Data Providers: RentCast
2. How We Use Your Information
We use the information we collect to:
2.1 Provide and Improve Our Services
- Deliver AI-powered property valuations, estimates, and insights
- Process your inquiries and requests
- Personalize your experience on our Service
- Analyze usage patterns to improve our Service
- Develop new features and services
2.2 Connect You with Real Estate Professionals
IMPORTANT: We may share your information with third-party real estate professionals and service providers, including:- licensed real estate agents and brokers
- mortgage lenders and loan officers
- property management companies
- real estate investors
- home service providers
By submitting your information through our Service, you expressly consent to being contacted by us and by third parties to whom we share your information. This may include telephone calls, text messages, emails, and direct mail.
2.3 Marketing and Advertising
- Send you promotional communications (with your consent where required)
- Display targeted advertisements on our Service and across the internet
- Conduct retargeting campaigns through advertising platforms
- Analyze the effectiveness of our marketing efforts
2.4 Comply with Legal Obligations
- Respond to lawful requests from public authorities
- Protect our legal rights and prevent fraud
- Comply with applicable laws and regulations
3. Artificial Intelligence and Automated Processing
3.1 How We Use AI
Our Service uses artificial intelligence and machine learning technologies to:
- Generate property valuations and estimates
- Analyze market trends and provide insights
- Personalize recommendations and content
- Process and categorize inquiries
- Licensed real estate appraisals
- Formal property assessments
- Guaranteed accurate valuations
- Substitutes for professional advice
You should not rely solely on AI-generated information for making financial or real estate decisions. We strongly recommend consulting with licensed professionals, including real estate appraisers, agents, attorneys, and financial advisors.
3.2 AI Service Providers
We use AI services from third-party providers, including:
Anthropic (Claude), OpenAI, Google AI, Perplexity
Your data may be processed by these providers in accordance with their privacy policies. We do not permit these providers to use your personal information for training their AI models without your explicit consent.
3.3 Future AI Training
We may, in the future, use aggregated and anonymized data derived from user interactions to improve our AI models. If we intend to use identifiable personal information for AI training purposes, we will obtain your explicit consent and provide you with the opportunity to opt out.
4. How We Share Your Information
4.1 Lead Distribution to Third Parties
BY USING OUR SERVICE AND SUBMITTING YOUR INFORMATION, YOU ACKNOWLEDGE AND CONSENT TO THE FOLLOWING:We may sell, share, or otherwise transfer your personal information to third parties, including:
- Real Estate Agents and Brokers: Licensed professionals who may contact you regarding buying, selling, or renting property
- Mortgage Lenders: Financial institutions offering home loans and refinancing
- Property Managers: Companies providing rental and property management services
- Real Estate Investors: Individuals or companies interested in purchasing properties
- Lead Marketplaces: Platforms that facilitate the sale of real estate leads, including Real Estate Bees Lead Marketplace
- Home Service Providers: Companies offering home-related services (inspections, moving, etc.)
These third parties may contact you by phone, email, text message, or mail. Your information may be sold or shared multiple times with multiple parties.
4.2 Service Providers
We share information with service providers who assist in operating our Service:
- Hosting: Vercel, Cloudflare
- Database: Supabase
- Email: Resend
- Payments: Stripe (if applicable)
- Analytics: PostHog, Sentry
4.3 Advertising Partners
We share information with advertising partners for targeted advertising:
Google Ads, Meta Pixel, TikTok Pixel
These partners may use cookies, pixels, and similar technologies to collect information about your activity on our Service and across the internet.
4.4 Legal Requirements
We may disclose your information:
- To comply with legal obligations
- To respond to valid legal process (subpoenas, court orders, etc.)
- To protect our rights, privacy, safety, or property
- In connection with a merger, acquisition, or sale of assets
5. Cookies and Tracking Technologies
5.1 Types of Cookies We Use
| Cookie Type | Purpose |
| Essential Cookies | Required for the Service to function properly |
| Analytics Cookies | Help us understand how visitors use our Service |
| Advertising Cookies | Used to deliver targeted advertisements |
| Retargeting Cookies | Enable us to show you ads on other websites |
| Social Media Cookies | Enable social sharing and integration |
5.2 Third-Party Tracking
The following third parties may set cookies on our Service:
- Google Analytics / Google Ads: For analytics and advertising
- Meta (Facebook) Pixel: For advertising and analytics
- TikTok Pixel: For advertising and analytics
- PostHog: For product analytics
- Sentry: For error tracking
5.3 Managing Cookies
You can control cookies through:
- Browser Settings: Most browsers allow you to block or delete cookies
- Opt-Out Links: Visit the opt-out pages of our advertising partners
- Do Not Track: We honor "Do Not Track" browser signals where technically feasible
For more information, see our Cookie Policy.
6. Your Privacy Rights
6.1 Rights for All Users
Depending on your location, you may have the right to:
- Access: Request a copy of your personal information
- Correction: Request correction of inaccurate information
- Deletion: Request deletion of your personal information
- Opt-Out: Opt out of certain data processing activities
- Data Portability: Receive your data in a portable format
6.2 California Residents (CCPA/CPRA)
If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):
- Right to Know: What personal information we collect, use, and share
- Right to Delete: Request deletion of your personal information
- Right to Opt-Out: Opt out of the sale or sharing of your personal information
- Right to Non-Discrimination: We will not discriminate against you for exercising your rights
- Right to Correct: Request correction of inaccurate personal information
- Right to Limit: Limit the use of sensitive personal information
- Identifiers (name, email, phone, address)
- Internet activity (browsing history, interactions with our Service)
- Geolocation data
- Professional information
- Inferences drawn from the above
6.3 European Users (GDPR)
If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, you have rights under the General Data Protection Regulation (GDPR):
- Legal Basis: We process your data based on consent, contract performance, legitimate interests, or legal obligation
- Data Transfers: Your data may be transferred to the United States and other countries
- Supervisory Authority: You have the right to lodge a complaint with your local data protection authority
7. Data Retention
We retain your personal information for as long as necessary to:
- Provide our Services
- Comply with legal obligations
- Resolve disputes
- Enforce our agreements
Generally, we retain lead information for up to seven (7) years from the date of collection, unless you request deletion or applicable law requires a shorter retention period.
8. Data Security
We implement reasonable security measures to protect your information, including:
- Encryption of data in transit (HTTPS/TLS)
- Encryption of data at rest
- Access controls and authentication
- Regular security assessments
However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security of your information.
9. Children's Privacy
Our Service is not intended for children under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us at privacy@valuationexpert.ai and we will delete it.
10. Third-Party Links
Our Service may contain links to third-party websites. We are not responsible for the privacy practices of these websites. We encourage you to review their privacy policies.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by:
- Posting the updated policy on this page
- Updating the "Last Updated" date
- Sending you an email notification (for material changes)
Your continued use of the Service after changes constitutes acceptance of the updated Privacy Policy.
12. Contact Us
If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:
Impress Business Inc. Email: privacy@valuationexpert.ai Website: https://valuationexpert.aiFor California residents, you may also contact us to request information about our disclosure of personal information to third parties for direct marketing purposes.
13. Additional State-Specific Disclosures
Nevada Residents
Nevada residents may opt out of the sale of covered information. To submit a request, email privacy@valuationexpert.ai.
Virginia, Colorado, Connecticut, and Utah Residents
Residents of these states have similar rights to California residents. Contact us at privacy@valuationexpert.ai to exercise your rights.
By using ValuationExpert, you acknowledge that you have read and understood this Privacy Policy and agree to its terms.